Every business depends on its customers, without exceptions. So, the question at hand becomes, what type of customers do you want that will help your business flourish? – The answer you see, is quite simple. Your customer base can be divided into two broad categories. The ones who will conduct business a few times and the others who become your regulars. Obviously, you’ll be inclined to keep your regulars happy all the time, yet you shouldn’t leave out the independent customers as they mostly make up for the greater portion of your sales.
Why do you need a Happy Customer?
Now, if your customers are happy after conducting business with you, they’ll surely be back to you as and when they’ll be in need of products that you stock (you know – your regulars). Now, that is the kind of relationship you will want to build with your customers. Because, at the end of the day, isn’t that the entire point of conducting business? – To expand your consumer base and to propel your business to the next level?
A happy customer is a loyal customer.
Why need Customer Support?
Want your online business to prosper? Very well then. The secret to deliver is what the public demands. But it doesn’t all end there. Sure, they bought from you, but how to make sure that they come back? – Valuable Customer support, which could be a real pickle if you have a large crowd of customers. Customer support is the key to a prosperous business, because as humans, we will always tend to flock to places that make us feel mattered. With the ever evolving technologies around us, the forms of Customer Support are ever changing.
A few traditional forms of Customer Support are as follows:
- Telephone
- Real Time
- Personal Assistance
- Customer relationship
- Very Expensive: dedicated support staff; 24×7 customer support international across time zones.
- Live Chat
- Real time
- Personal assistance
- Cheap to maintain
- Widely available
- Email support
- Directly over email
- No overhead of having to deal with helpdesk software.
- Widely available
- Cheap and organized
- Ticket
- Most widely available
- Most commonly used
- Each support request is assigned a Unique Ticket Number which can prioritized according to priority, and categorized according to the department of support required.
The next best way of is to educate the customer directly about the product. In this technologically advanced generation that we live in, educating the customer is turning out to be the most promising way to attract their loyalty. The best way to do so online is to provide the following sources of support:
Features Page
This is a typical page displayed with almost every product, highlighting the essential and outstanding features about the product in moderate details.
Introductory Video
Depending on the type of product sold, you can also create a video depicting the product’s features and its usability, kind of like a tutorial. This will help your customer understand the product at great depths and will also act as a guide as and when they use it. Due to the visual interaction aspect, it reaches out to the customer personally, which in turn helps your cause.
Knowledge Base
The Knowledge Base is a directory of articles and guides, providing your customers in-depth, perfect details about the product(s) in question. This becomes very helpful when you have a big inventory with similar type of products.
FAQ Section
This is increasingly becoming the most useful and promising way of providing valuable support to your customers on a very large scale. This section is generated on the users’ comments and feedbacks. The section consists of the most frequently asked questions (as the name suggests) and common inquiries. This is a very efficient way of support as the FAQs are placed according to the frequency of the questions asked.
The development of the FAQ section begins with the inputs from the Developers and the testers. This forms the Alpha-stage of the FAQ Section. Then the product is launched to some of the evaluated public who then form the Beta-stage of the FAQ Section. Combining these, the product is finally launched to the general public. The FAQ Section is updated at regular intervals based on the comments and feedbacks of the customers.
Now that you’ve made sure that your customer will be satisfied with your product as well as your customer service, you can finally sit back and relax as you now have created a loyal customer. Keep your customer support top notch and you’ll never have to worry about having dissatisfied customers, which also means that you now have a prosperous business. Congratulations!
To help you a little more in your endeavour, we’ve shortlisted the following 15 modern, professional and efficient Helpdesk, Knowledge Base, FAQ and Support WordPress Themes.
1. Live Support – Helpdesk Responsive WordPress Theme
2. DeskPress – Effortless Helpdesk Support WordPress
3. Ticketrama – WordPress Helpdesk | Ticket | Support
4. Support Desk – A Responsive Helpdesk Theme
5. KnowHow – A Knowledge Base WordPress Theme
6. NowKnow – Knowledge Base WordPress Theme
7. Helper – Knowledge Base / Support WordPress Theme
8. HelpGuru – A Self-Service Knowledge Base WordPress Theme
9. Altera – Knowledge Base WordPress Theme
10. Knowledge Base | Wiki | FAQ WordPress Theme
11. TechDesk – Responsive Knowledge Base/FAQ Theme
12. iKnowledge – Knowledge Base / Wiki WordPress Theme
13. Sentric – Support Forum & Knowledge Base
14. Flatbase – A responsive Knowledge Base/Wiki Theme
15. Base – Premium Knowledge Base / Wiki / FAQ Theme
We here at WDExplorer hope that we’ve been able to help you in your endeavour to create a prosperous business effort and to find a theme to your liking, will help you create a personalized and attractive Customer Support. Do let us know your thoughts. Good selling & happy surfing!
