Close your eyes for a minute and picture a perfect world where we all live under this huge tree that bears all kinds of fruits. Upon ripening, they fall down in slow motion so you can catch them midair for eating. Berries, oranges, pineapples, guavas – all fruits under the sun. It’s a beautiful picture, right?
Now compare this tree to Google, the largest search engine on earth. With our websites, we all sit under it waiting for the ripe fruit, which in this case means traffic. If you were to climb to the very top of the tree (Google), you wouldn’t have to wait for the fruit to fall, you would have a pick of the best fruits all to yourself. And slow motion wouldn’t mean jack for you.
As far as getting traffic from search engines go, you want your content to appear on the first page, and preferably at the very top. Hear ye, hear ye! If your site fails to appear on the first page of Google for your various keywords, it is a huge disadvantage that means bad things for your success rate.
SEO or search engine optimization needn’t feel like a topic you’d find in alchemy, or a course in rocket science. Nah, SEO is quite easy to hack it’s a shame many so-called “experts” shroud the topic in mystery. Let nobody scare you buddy, you can easily learn the ropes of SEO thanks to this collection of free SEO eBooks.
Link Building Strategies
A backlink is an incoming link to a webpage. In the past, backlinks were the primary metric for ranking websites, which meant a site with lots of backlinks ranked higher on search results. Today, it is not so much about quantity but quality; it is important to have backlinks from quality websites.
This eBook details 13 powerful techniques to build high quality backlinks, improve SEO ranking and to drive traffic to your site. You will learn how to find backlink opportunities in Link Building Strategies For 2017 by 99signals. All the tactics in this eBook are tested and proven so link left, right and center already.
Ecommerce SEO
This has to be one of the most thorough guides about optimizing your Ecommerce site. It is also hugely popular what with thousands of shares and close to 400 comments! It’s brought to you by Brian Dean of Backlinko. In this comprehensive SEO eBook, you learn everything there is to know about optimizing your Ecommerce site.
The eBook covers topics such as keyword research, on-page SEO, site architecture and content marketing among others. If you are looking to drive loads of targeted traffic to your ecommerce site, look no further. This guide is exactly what you need.
Beginners Guide To Link Building
Link building is the process of getting external pages to link to a page on your website. This is one of the many tactics used in search engine optimization. Link building is difficult and time consuming since not all links are created the same way.
However, with this guide you will get going quickly and in the right direction. There is a lot to take in. The good news is that it’s broken down into easy-to-digest chapters. It doesn’t matter if you are new to link building or have been doing it for a while, you are sure to learn something from this guide by Paddy Moogan of Moz.com.
Beginners Guide To Search Engine Optimization
Learning SEO shouldn’t be as challenging as most people make it out to be. As a matter of fact, if you can read this sentence, you are as good a candidate as the next guy. It’s a broad subject, yes, but with little desire, anyone and everyone can learn search engine optimization.
This free eBook teaches you SEO in an easy to understand manner. It will help you build a foundation of what SEO is and why it is important for your website. This eBook by Web Savvy Marketing covers fundamental concepts of SEO you will hardly find anywhere else.
SEO Tutorial For Beginners
This is one hell of a guide on all things Search Engine Optimization as Shaun Anderson, the author, likes to write it. It covers a wide range of SEO topics (58 topics to be exact) but don’t be scared. Shaun breaks everything down into palatable sections that carry weight. At the end of the table of contents, you will see the link to the PDF version.
The SEO tips in this guide will help you build a user-friendly website that is visible on search engines. Additionally, Anderson has 15 years experience ranking websites on Google, so you are in safe hands. You will learn user experience, how to drive traffic into your site, ranking factors and so much more.
SEO Tutorial for Web Developers
Look at that, an eBook about SEO that has “web developers” in the title. This is an amazing SEO guide for the web developer looking to school up themselves on SEO. Whether you are a beginner or an accomplished web designer/developer, this eBook is suitable for you.
It entails real-life examples, graphs and links to multiple tools and references all inclined at improving your technical SEO skills. So, if you create websites – whatever the level of experience – you need to add this eBook to your professional toolkit.
The Advanced Guide To SEO
This has to be one of the most extensive SEO guide out there. Could it be why the authors (Neil Patel & Sujan Patel) called it The Advanced Guide to SEO? That we leave to you to judge, but from first impressions, we quickly realized there is a ton of SEO juice to get from this eBook.
It features actionable tips to improve your search engine rankings hence traffic. The authors disseminate the information in a range of styles including infographics, text, charts, images and examples making it easy to digest. Additionally, the guide has nine amazing chapters all primed to take your SEO skills to the next level.
SEO Foundations For Small Business Owners
This a brief beginner-friendly eBook describing SEO aspects for business owners of all levels. The eBook is perfect for the newbie as well as the advanced webmaster. It is easy to understand, well-designed and comes with plenty of links to third-party resources that build upon the information found in the eBook.
It contains an overview of the basic SEO terms and issues that every website owner needs to know. Additionally, it contains tools and practical tips to help optimize an e-store or business website. So, if you are about to launch your first website or start a new online business, this eBook is definitely for you.
Guide To Long Tail Keywords
Long tail keywords are three-to- four-word phrases specific to what you are selling. Prospects who use long tail keywords are more likely to buy from you. This is so because long tail keywords signify intent and specificity. I know these terms mean nothing to you if you’re a beginner, but this eBook by TemplateMonster has your back covered.
If you need to hit the bull’s eye as far as ranking on search engines go, you might need to incorporate more long tail keywords in your content. This eBook will show you what long tail keywords are and how you can use them on your site to achieve better results as far as generating targeted and high-value traffic goes.
Little Blue Link Building Book
This is a free eBook by Ahrefs, the guys who offer you “…tools to improve your search traffic, research your competitors and monitor your niche.” It touches on white hat link building tips that actually work. You learn to build a natural link profile for your website meaning your website is safe whenever Google drops another algorithm.
This eBook teaches you the best link building tactics in detail. Additionally, it also dives into visuals, spying on competitors, guest blogging, PR, social sharing, link building by fixing broken links and so much more.
Conclusion
SEO is an important part of web design, meaning you should take it seriously if you are to build websites that rank well on search engines. By all means, your client needs targeted SEO content, which may or may not be out of your scope. All the same, it’s a disservice to serve your client a site that fails as far as other aspects of SEO go.
As a designer, the above eBooks will equip you with the right skills you need to build backlinks and optimize your websites for search engines. Getting a website to appear at the top of search results doesn’t involve luck. You need to invest time to learn SEO. It will make you a better web designer.
