It’s 2017, which means it’s time to reevaluate your web design for what’s in in and what’s out. There are sure to be a few trends to carry over from 2016, but we foresee at least a couple new trends you might want to incorporate into your website.
A Focus on Content
This year your content is more important than ever. Here are a few trends to look for that will be drawing your eye to what’s most important on the page.
Bold Typography
With bold fonts were most definitely present in 2016, sometimes bigger is better. A quick perusal of Behance shows the use of large, impressive headings and callouts to bring attention to what’s important.
White Space
To go along with those super sized fonts is plenty of wide open spaces. No sense in bogging down your website with tons of packed in text, quick bullet points will do the trick. Considering the increasing number of mobile users each year it makes sense that you’d want your text and links to be easy to find and quick read. Leaving some negative space helps to accomplish both.
A Personal Touch
While there is a time and a place for quick solutions (themes, stock, etc) a personal touch goes a long way towards establishing a name for yourself.
Custom Imagery
While stock photography certainly holds a special place in everyone’s hearts, many businesses are taking the time to invest in custom graphics you won’t find anywhere else. This trend will help define brands in the coming months.
Animated Elements
Similar to custom imagery, custom effects are also on their way in. Businesses are using unique animated page elements and custom videos or gifs to capture the attention of new customers and show what makes them different from their competition.
A New Take on Old Classics
Many design trends are based on old ones, just with a fresh take. Here are a few that we’ve seen before and are more than happy to see again.
Monochromatic & Duotone Palettes
A few years ago the metro trend was all about bold colors mashed together to create a candy colored design. While this was great it quickly dies out and has been replaced by a much simpler palettes that are easier on the eyes. Monochromatic designs (sometimes with a single accent color to add some dimension) are making themselves known along with duotones (often appearing as two-tone gradients across backgrounds, image overlays, buttons and more).
Custom Grid Layouts
Grids are great, but custom grids are better. You’re sure to see more and more developers using custom code to create stylized grids with a symmetrical content, unique sizes, layered elements and more.
Shadows
To amp up the contrast for a simple color palette and cleaner design why not try a shadow? Many designers are incorporating the previously retired effect to add dimension to otherwise flat creations.
What else?
So what do you think? Do you agree with our collection? Or perhaps you predict something different? Share your thoughts and opinions in the comments section below – we’d love to know what you think the next 12 months of web design will be like.
